Apr 20, 2021
Building your brand is just as important as scaling your business. That’s why my guest this week, CEO of the Master Brand Institute Jennifer “Jen” Kem, is so passionate about helping industry experts and entrepreneurs get seen, heard, and paid MORE online and offline by developing their brand. With extensive corporate and entrepreneurial experiences, she knows first-hand the power of intentionally building an engaging brand that attracts customers who want to be a part of your big impact — and she wants to help YOU achieve it! In this episode, Jen’s diving into the difference between a business and a brand, what it means to be values-driven, as well as her TOP TIPS to create a desirable brand and confidently grow your business.
Listen now to hear more about:
Short on time? Check out the show highlights:
[7:40] Why you need to build your brand (over just growing your business)
[14:00] Attracting customers with a desirable brand
[20:00] The problem with Bro-marketing
[30:00] The importance of biz transparency and legacy
[39:00] Jen’s method for tapping into your values
[46:20] Solving personal triggers tied to business problems
Connect with Jennifer Kem!
Take the Brand Archetype Quiz: https://www.brandarchetypequiz.com
Connect with me on Instagram: https://www.instagram.com/trudilebron/